What Kids Know…and Candidates Need to Know
By Jen Beytin
The Beytin Agency isn’t our only baby. Aaron and I are the proud parents of two children: a five year old boy and a two year old girl. With both Mommy and Daddy working in the same industry, politics is a common topic of discussion in our home.
What I’ve discovered is that kids really have a knack for getting to the heart of the problem. We can learn a lot from them. They challenge us to answer questions in a new and creative way. They force us to strip away confusing verbal codes and euphemisms. They say what they mean and expect others to do the same.
Kids are naturally authentic. And in this political climate, it’s no secret that voters are yearning for authenticity. Enough people were willing to vote for a presidential candidate who stated his opinions clearly (however heinous they might be) over a candidate who seemed more concerned with saying what everyone wanted to hear.
It’s important to listen to your constituents, but don’t forget to follow your heart and your passions. That’s how to connect with people on a real level. Some will love what you have to say, and those who don’t will at least respect your ability to stand for something.