Category Archives: campaigns

What Kids Know…and Candidates Need to Know

What Kids Know…and Candidates Need to Know

By Jen Beytin

The Beytin Agency isn’t our only baby. Aaron and I are the proud parents of two children: a five year old boy and a two year old girl. With both Mommy and Daddy working in the same industry, politics is a common topic of discussion in our home.

What I’ve discovered is that kids really have a knack for getting to the heart of the problem. We can learn a lot from them. They challenge us to answer questions in a new and creative way. They force us to strip away confusing verbal codes and euphemisms. They say what they mean and expect others to do the same.

Kids are naturally authentic. And in this political climate, it’s no secret that voters are yearning for authenticity. Enough people were willing to vote for a presidential candidate who stated his opinions clearly (however heinous they might be) over a candidate who seemed more concerned with saying what everyone wanted to hear.

It’s important to listen to your constituents, but don’t forget to follow your heart and your passions. That’s how to connect with people on a real level. Some will love what you have to say, and those who don’t will at least respect your ability to stand for something.

How I’m Approaching the 2018 Midterms

How I’m Approaching the 2018 Midterms

By Aaron Beytin

Since I started working in direct voter communications in 2001, things have changed. A digital and social media explosion has expanded and multiplied the ways Americans absorb information.

Today, my company can produce better, faster, cheaper, what only giant advertising agencies could do when I first started.

But for the current state of our Democracy, it’s an exciting time.

Those of us who dedicate our lives to equality, liberty, peace, and prosperity face a challenge of unprecedented proportions. I believe the next few years represent nothing less than a battle over Democracy in America.

Like the founders, Democrats will win with strong ideals and original ideas. Like the heroes of the civil rights movement, Democrats will win with principled, peaceful dissent. And like the all the best agents of change throughout history, Democrats will do it with a clear message and a little old-fashioned creativity.

We’re ready to do our part. Here at The Beytin Agency we have the most powerful tools in history at our disposal. Jefferson may have had pen and paper, but we have kick-ass cameras and computers.

7 Rules for Location Scouting

7 Rules for Location Scouting

By Jen Beytin

If each picture is worth a thousand words, you’d better make sure yours are staying on message. That starts with the scouting the right locations to get the images that will make your direct mail work.The right image can often make or break a mail piece, so some advance planning is a necessity before you go out and shoot. For the best results and most organized day, scout locations well in advance of your shoot date—and always plan backups.

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