Category Archives: campaigns

7 Rules for Location Scouting

7 Rules for Location Scouting

by Jen Beytin

If each picture is worth a thousand words, you’d better make sure yours are staying on message. That starts with the scouting the right locations to get the images that will make your direct mail work.The right image can often make or break a mail piece, so some advance planning is a necessity before you go out and shoot. For the best results and most organized day, scout locations well in advance of your shoot date—and always plan backups.

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Breaking Big

Breaking Big

By Aaron Beytin

From a recent presentation about how to get ahead in the campaign world. Special shout out to Campaigns and Elections Magazine and their Reed Awards conference.

IT TAKES HARD WORK TO GO FROM A SMALL CAMPAIGN TO THE BIG LEAGUES

– Volunteer on campaigns to learn the ropes before you try to get a job. Don’t expect someone to pay you to learn the ropes. I volunteered for six years in high school and college before applying for my first political job.

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Can I Take Campaign Headshots With My Smartphone?

Can I Take Campaign Headshots With My Smartphone?

By Aaron Beytin

So, you want to know if you can use your iPhone to take your campaign headshots. Yeah, of course you can take your campaign headshot with your iPhone. But before you do, we ask you to consider one thing. You know that perennial candidate who is always running for something or other in your hometown – the guy who’s up for school board one year and Congress the next? Do you remember what his picture looks like in the Election Day profiles in your local newspaper? Right. He either looks like he’s a little off-kilter or like he just got out of the slammer. That guy takes his campaign headshots with his iPhone. Heck, it might not even be an iPhone. Plus, the iPhone will make your face look fat (read more on that below).

The point we’re trying to make is that a headshot can, in many ways, set the tone for your campaign. The public is watching (and will be secretly judging via the anonymity of the ballot box). If you want to be taken seriously, you need to look like a serious candidate. A picture is worth a thousand words, and a bad headshot can cost you dearly.

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