Charles Allen earned his seat on the DC City Council by demonstrating his unmatched commitment to the neighborhoods of Ward 6. Running for an the open Ward 6 Senate Seat, Charles Allen had served as Chief of Staff to Councilmember Tommy Wells but never run for public office. Charles faced a well-financed primary opponent who was supported by Senate Majority Leader Harry Reid.
The five-piece mail program featured custom photography and hand-drawn illustrations to capture attention, highlight the work Charles had done to improve Ward 6 and chart a plan for the future. On election night, he won over 58% of the vote.