Trey Paradee

When Trey Paradee first ran for State Representative, we helped craft a successful message designed both to hit his opponent where he was weak and to highlight the way Trey’s strengths. In a swing district, the message that Trey was looking out for the bottom line for his neighbors and friends resonated with voters.

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trey_paradee

trey_paradee

trey_paradee

trey_paradee

trey_paradee

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We used a combination of positive and negative pieces to deliver Trey’s message while preemptively defining and discrediting our opponent. The positive mailers featured beautiful full-panel custom photography with no stock images. The negative pieces were hard-hitting with strong, well-sourced backup. In his first election, Trey shocked observers and was the only Democrat who defeated an incumbent House member.

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