7 Rules for Location Scouting
By Jen Beytin
If each picture is worth a thousand words, you’d better make sure yours are staying on message. That starts with the scouting the right locations to get the images that will make your direct mail work.The right image can often make or break a mail piece, so some advance planning is a necessity before you go out and shoot. For the best results and most organized day, scout locations well in advance of your shoot date—and always plan backups.